At GO Performance, we believe that winning teams aren’t built by chance; they’re built with purpose. Founded by former World & European champion athlete George Bates and performance psychologist Olivia Garrod, we understand the reality of high-pressure environments where high performance is a non-negotiable.
Our mission is to take the principles of elite sport and apply them to business coaching. We help organizations unlock their potential, elevate performance, strengthen their culture, and create high performing teams that don’t just meet expectations but exceed them, driving performance improvement across the board.

At GO Performance, we integrate the mindset and strategies of elite sport into our business coaching programs. Our focus is on helping high performing teams thrive under pressure, maintain accountability, and achieve success together. We implement proven methods from the elite sport world, customized for your business to drive performance improvement.

Key Achievements
- World & European Champion Athlete
- Loughborough Lightning Head Coach
- Invictus Games Head Coach
- Great Britain U’25 Head Coach
- International Coach with Great Britain & Holland
- Keynote speaker with multiple businesses, sharing insights on elite sport and team performance

Key Achievements
MSc Sports & Exercise Psychology [Distinction]
BSc Psychology [First Class Honors]
Published Researcher [Duty of Care and Safeguarding in Sport]
Training with CASES on SEPAR for business coaching in elite sport
Marathon & Ultra-Marathon Runner, focused on performance improvement for high performing teams.
Fast, focused and efficient practical tools
A deep dive in to performance improvement
Embed habits & behaviours to sustain performance
Elite performance insight in to business stratergy
Individual leadership and performance growth
Powerful and engaging stories to inspire
It all starts with a free 30-minute discovery call where we will delve into your goals and challenges, particularly in the context of business coaching and high performance. Together, we'll identify the services that may be best suited to you, whether it's enhancing elite sport performance or developing high performing teams for performance improvement.
We will start a deeper dive into your unique needs in the context of business coaching. By gathering information, we can tailor the agreed session to focus on high performance, whether that’s for elite sport or developing high performing teams, ultimately driving performance improvement.
We will confirm the session content and structure with you to ensure it aligns with your aims for the business coaching session and the development of your high performing teams, drawing on insights from elite sport to foster performance improvement.
We deliver your tailored business coaching session to your team, focusing on high performance and the principles of elite sport to foster high performing teams and drive performance improvement.
Our focus is on creating lasting, observable behaviour change through business coaching, and we will work with you to review and maintain improvements that foster high performance in elite sport and develop high performing teams.









Free tools from elite sport you can use today!
Please reach us at services@goperformance.co.uk if you cannot find an answer to your question.
All of our services are bespoke to your company so cost can vary. Book a free 30 minute call for us to explore the best options for your business.
At GO Performance, we are informed by our bespoke model of Performance Development and we tailor our support to meet your unique business needs. Areas of development may include resilience, motivation, teamwork, culture, dealing with pressure, feedback, decision making, accountability, acceptance and communication. The skills required to be an elite athlete are far too many to count and this is not an extensive list. Book a free 30 minute call to explore where the gaps are in your team!
At GO Performance we bring a unique blend of athletic performance and performance psychology. We bring strategies that have been successfully applied in elite sport and are founded in leading research. We’ve lived it, we’ve studied it and we’ve coached it at the highest level.
Any team or individual can benefit from working with us, from schools to sports club to businesses of any size. When it comes to performance, there is always capacity for development. Contact us to find out how we can elevate your performance.
Group sessions require a minimum of four participants and there isn't a maximum limit for sessions.
We are based in the East Midlands but our services are nation wide. We can deliver on site at your business, online or at an external venue.
Start your journey with GO Performance and book a free, 30 minute discovery call today!